During my tenure at Reward Hospitality (part of the ECF Asia Pacific group), I built commercial authority and social proof by showcasing the company’s diverse client partnerships. To bring this to life, I designed, launched, and managed an end-to-end content workflow to source, write, and publish B2B business case studies across the hospitality, accommodation, tourism, aged care, and education sectors.
My Streamlined Workflow & Process
Because our national sales representatives and territory managers were the primary sources for client success stories, I engineered a frictionless workflow that required minimal time from the sales team while maximising output:
- Client Nomination: I invited sales representatives across Australia and New Zealand to nominate standout clients or recent commercial fit-outs.
- 10-Minute Discovery Call: Rather than asking busy reps to fill out lengthy forms, I conducted a quick, focused 10-minute phone interview with the rep to capture the project brief, pain points, and tailored solutions delivered.
- Independent Research & Drafting: Using the interview notes, I independently researched the client’s brand, venue, and industry context to write an engaging, SEO-friendly initial draft.
- Internal Sales Review: I sent the draft back to the sales representative to verify technical product details and project accuracy.
- Client Approval & Publication: Once the rep signed off, they shared the draft with the client for feedback and formal approval.
Upon final sign-off, I published the case study to the Reward Hospitality Client Showcase and rolled it out across social media channels to drive brand awareness and B2B leads.
What I Achieved
Cross-Departmental Alignment: Bridged the gap between Sales and Marketing, turning everyday territory wins into high-converting digital marketing assets.
Industry-Specific Storytelling: Adapted tone and messaging to suit vastly different verticals—from luxury five-star hotels and national QSR chains to remote outback tourism operators and independent schools.
Omnichannel Content Repurposing: Created versatile narratives published as evergreen web pages and repurposed into industry-specific digital catalogues and social media campaigns.
Published Case Studies
Aged Care & Health Care
Fairway Gardens – A Metlifecare Retirement Village: Capturing community lifestyle values, sustainable retirement infrastructure, and five-star aged care hospitality standards.
Childcare & Education
St John’s Anglican College: Focusing on modern cafeteria design, healthy food displays, and sustainable packaging for a Brisbane K–12 school.
Hospitality & Catering
Betty’s Burgers – A Reward Hospitality Partnership: Demonstrating national logistics capabilities, custom catalogues, and scalable supply-chain support for a rapidly growing Australian QSR chain.
Nitmiluk – Katherine NT: Highlighting multi-category furniture, commercial kitchen equipment, and supplier consolidation for a premier Northern Territory tourism enterprise.
Porkin’ Small Goods & Coffee: Showcasing business development, consolidated supply-chain partnerships, and commercial client success in Darwin’s northern suburbs.
Hotels & Accommodation
Great Lake Hotel: Illustrating regional logistics, custom-printed glassware, and multi-year expansion support in Tasmania’s Central Tablelands.
Hyatt Regency Brisbane: Showcasing equipment advice, installation, and retro-themed barware sourcing for the relaunch of the iconic poolside Hibiscus Room.
Novotel, Mercure & Ibis Darwin Airport Resort: Highlighting large-scale banquet furniture, tableware, and event provisioning for a major tropical airport resort.
The Marriott Hotel – Docklands, Melbourne: Detailing bespoke fit-out and luxury tabletop curation across multiple dining and guest spaces for an international five-star expansion.
Pubs & Clubs
O’Hara Hotels: Showcasing single-supplier consolidation and venue fit-out expertise across a growing portfolio of regional NSW pubs.
The Glen Hotel: Highlighting long-term account management, COVID-era adaptability, and eco-friendly packaging transitions for an award-winning Brisbane venue.
Sporting & Entertainment
The Entertainment and Education Group (TEEG): Detailing bespoke procurement portals and high-output kitchen fit-outs for 315+ family entertainment venues (Timezone, Kingpin, Zone Bowling).
The Wests Group: Covering a decade-long partnership, multi-site purchasing consistency, and cost-saving chemical solutions for a major NSW club and sporting group.
Tourism & Holiday Parks
Breeze Holiday Parks: Highlighting custom online ordering portals and bulk branded guest amenities across 13 dog-friendly locations nationwide.
Cooinda Lodge – Kakadu NT: Demonstrating remote-area logistics and end-to-end luxury glamping and dining supply for an Indigenous-owned tourism property.
Yarra Valley Park Lane: Focusing on showroom consultations and diverse self-contained cabin provisioning for an award-winning Victorian holiday park.
Date
January 01, 2024
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