Digital Marketing Communications Specialist

Every business has a story, but not every business knows how to tell it where it matters most. As a Digital Marketing & Communications Specialist, I combine the art of persuasive copywriting with the science of digital performance. I write the words that search engines and AI reward, that users navigate effortlessly, and e-commerce brands use to close sales. 

MY CORE SKILLS

SEO Copywriting

High-ranking, human-first content that captures organic search traffic without sounding robotic.

E-Commerce Copy & UX

High-converting product descriptions, landing pages, and microcopy designed to remove checkout friction.

Digital Marketing Strategy

Data-backed, customer-first campaign roadmaps built to convert traffic into revenue.

AI Search Optimisation (AIO)

Adapting and optimising brand voice so your content is visible to generative AI platforms and LLMs.

Google Ads & Paid Social (PPC)

Persuasive ad copywriting with targeted campaign management across Google Ads & Meta platforms to capture high-intent buyers.

Multimedia Content Creation

I produce, shoot, and edit custom photography and short-form video assets that align with your brand voice and stop users from scrolling.

PR & Media Relations

Building brand authority outside your website. I craft compelling press releases and manage media relations to secure organic coverage and position your business as a trusted industry leader.

Email Marketing & CRM Automation

sNurturing leads on autopilot. I design data-driven email funnels and lifecycle campaigns that keep your brand top-of-mind, retain customers, and maximise lifetime value.

Event Marketing & Promotion

Creating memorable brand experiences. From digital ticketing setups to multi-channel promotional campaigns, I drive attendance and engagement for both virtual and in-person corporate events.

ABOUT ME

I’m a Digital Marketing Consultant backed by over 25 years in customer relations and more than 15 years in strategic marketing. Armed with a Bachelor of Communication (majoring in Marketing & Digital Communication), I have spent the last three years deeply embedding myself in the mechanics of e-commerce user experiences and the past year deeply embedded in the complexities of generative AI copywriting. 
 
My passion lies at the intersection of digital marketing and client care, an art I’ve refined over decades. I champion a customer-first approach, ensuring the end-user is always at the heart of every marketing strategy I build and every performance report I deliver.
 
 
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