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I'm embarking on a new journey as a Digital Marketer and I'm so excited I want to share it with you. The last fortnight has been full of so much joy and surprising outcomes. It is all a little surreal at the moment.It all began...

Google Analytics is necessary when developing and launching a new website. The data equips you to make strategic decisions about the evolution of your website based on how itis being used. For this reason, make sure you exclude internal stakeholder engagement with your website. Usage data...

I'll never forget the day I walked in to a meeting with the Directors of Animal Emergency Service to pitch a crazy proposal for them to invest in a professional video production with intent to share across social media.  This wasn't a norm back then. Businesses...

I'm developing my own website I'm developing my website (yes, I'm doing it myself) and it's going to take me a minute to get it up to scratch. Actually, it's likely to take me the next couple of years given the pressure I'm putting on myself...