Freelance Copywriter for Veterinarians
If there is one thing pet owners rely on beyond their trusted veterinarians, it’s Google searches or large language models (LLMs) like Copilot, Gemini and Claude. This is a certainty, as pet owners will use the internet to diagnose their pets, understand a diagnosis given by a veterinarian, or simply search out of curiosity.
As a result of this, it is paramount for veterinarians to engage a highly skilled and qualified Digital Copywriter to help them on the path to being found. Success doesn’t happen overnight. It’s a long strategy, but you must be in it to win it, and the sooner your vet clinic gets on board, the greater the advantage you have over your competitors.
Can I use AI to write web copy for my vet clinic?
Sure, you can use AI. There’s plenty of advice online about the suitable prompts to enter to achieve results, but this won’t help you stand out from your competitors. What a lot of businesses across many industries are discovering is that AI-generated content is “GENERIC”. It’s all written to the same AI formula, and it all sounds the same. There’s no authority awarded to the content because it’s the same info, written in the same format, giving much the same.
What does this mean? It means you won’t stand out. You won’t be seen as a trusted and valued resource over your competitors because everything delivered sounds the same. You’re effectively just entering a game of chance against every other vet clinic that has used AI to write their web copy.
Shouldn’t a veterinarian write the copy for their vet clinic?
Of course you can. You are the expert. However, you should consider a few issues if you miraculously find the time to do this. Writing for SEO, AEO, and GEO requires technical expertise. As with veterinary medicine, there’s a science involved that comes with many years of experience and learning.
Many things matter when writing for search result authority. Headings, H1, hierarchy, keyword targeting, reader attention, analytics. I could list many more examples.
Digital copy novices often make a big mistake: they don’t target very clear and focused keywords and subsequently structuring the content to target those keywords or the keyword phrase. This is where an expert copywriter is a necessary investment for optimal results.
Solange is experienced in copywriting for veterinary websites
Do you see what I did there? I wrote about myself in third person in that H2 heading. I did that because “copywriting for veterinary websites” is the keyword phrase I’m targeting on this page. I want to include “Solange” because it’s the domain I’m posting this page on. It’s a little trick to tell the bots I’m the goods when they come crawling.
Microscopic actions like this make all the difference when building a web page for SEO, AEO, or GEO. There are many other elements that come into the equation, but this is an example of the skills and finesse I bring to the table.
Solange has a decade of working in the veterinary industry
Many moons ago, I embarked on my journey in the wonderful world of veterinary medicine when an ECC Veterinary Hospital hired me as a receptionist for an emergency & critical care vet hospital on the Gold Coast, Qld. I was passionate about customer service, and that is what ultimately got me the role.
Over time, the team inspired me, and I decided to advance my education, so off to Uni I went, and I graduated with a Bachelor of Communication (majoring in Marketing & Digital Communication). I worked nights and weekends at the vet hospital while studying full-time to obtain my degree. In that time, I learnt an extraordinary amount about veterinary medicine. I had full access not only to the clients’ front-of-house and the waiting rooms, but I also got to experience the amazing team behind the scenes while they performed the most mundane tasks through to critical treatment plans.
Working in emergency and critical care gave me deep insight into the veterinary field to be a formidable (if I say so myself) copywriter for the industry. I can help you with this expertise. I’m equipped with the knowledge, backed by advanced research skills and an understanding of veterinary terminology, to create amazing content for your website.
Further to this, I’ve had veterinary clients through my freelancing career. One of these was beyond the vet practice. A client of mine was a veterinary training organisation offering one- to three-day courses on advanced veterinary techniques. It was there, through those courses I picked up many insights into the skills, challenges, and behind-the-scenes practices. I also met great friends both within Australia and overseas in the industry.
I have the knowledge in the veterinary industry to draft high-quality, factual, and succinct copy for web pages and blog articles to give your practice an advantage over competitors in the digital space. Want to know more?
Solange’s Specials to Write Copy for a Veterinary Website
$120 + GST
COPY_BLOG1000
1000-word (+/- 10%) BLOG ARTICLE targeting a specific keyword phrase written for the pet owner audience.
Inclusions:
✅ Written in Word format
✅ Two reviews, each within 48hrs. The first review will expire at 48hrs, and the draft will be resubmitted. The second review will expire within 48hrs of submission and will be considered final if a response isn’t received.
✅ Keyword targeting and SEO fundamentals will be provided with the blog. These will include H1, H2<, and p formatting notes for upload to the website.
✅ Q&A and any supporting AEO/GEO copy will be included in the word count.
✅ The Meta Title and Meta Description targeting the keywords will be included in the document.
✅ The intellectual property and content of the blog will be the property of the client, and Solange will not replicate this content for another website.
⁉️ Uploading to the website is not included in this offer, though it is available as an add-on.
Other products supporting this blog are available as add-ons.
STEPS:
* Complete the form on this page.
* Solange will reply with suitable keyword targeting for you to approve one.
* Invoice submitted with payment required in 48hrs.
* The next stage will commence on the next working day once payment is received.
* Solange submits draft <3 working days.
* < 48 hrs for client to respond with edits.
* Solange submits draft 2 < 24 hrs.
* < 48 hrs for client to respond with FINAL edits.
* Final document submitted by Solange < 24 hrs.
$50 + GST
COPY_BLOG1000cms30
Upload to website
Inclusions:
✅ Article upload with all formatting and metadata included.
~ If a suitable library of images from the client is provided: the resizing and upload of the image at no extra cost.
~ If images from the client are not provided: image sourcing/photography is available at an extra fee; Or the blog can be uploaded without images.
✅ Internal links to other pages where appropriate are included.
Steps:
* Complete the form on this page.
* Select – include upload.
* Solange will be in touch via email or video call to arrange login details.
$15 + GST
PER PLATFORM
COPY_BLOG1000social15
Social Media Copy to support the blog article:
Facebook organic >80 characters
Instagram organic 140-150 characters
YouTube description (video not included) 1,000-1,500 characters
LinkedIn organic >700 characters
This offer is only available with purchase of a BLOG ARTICLE written by Solange.
Inclusions:
✅ Social platform-specific copy promoting the blog article
✅ Price is per platform and does not include post scheduling
✅ Written in Word format
✅ One review included with the second draft and a response required within 48hrs.
ON REQUEST
PHOTOGRAPHY
Book a 1-4hr photography session capturing images to support your blog article. High-resolution images will be provided online or via USB and will be owned by the client, with approval for Solange to use them for self-promotion on her website or via social media. They will not be released to any other clients.
VIDEOGRAPHY
Book a 1-4hr videography session capturing images to support your blog article. High-resolution footage will be provided online or via USB and will be owned by the client, with approval for Solange to use them for self-promotion on her website or via social media. They will not be released to any other clients.
On occasion, Solange will engage the services of a partner to capture footage as an agent of Solange. You will be advised of this before commitment to the quote provided.
META SMM (Facebook & Instagram Ads)
A suite of Meta Ads can be developed with a range of Ad Groups to target various audiences in selected geographical areas. These ads will be developed to land on the blog page purchased above.
BULK SERVICE PACKAGE
Let me know if you’d like to lock in more than one blog article to receive a special offer. These packages are available in 3/6/12 month packages. The advantage of booking a Bulk Service Package is that you lock me in for your industry in that period, and you get one blog a month at a reduced rate of $100 + GST. That means I can’t offer my services to a competitor in your region for the booked period.
Additional services are not discounted and will be charged monthly.
More to come!
I’m building my freelancing business, and I’m looking forward to growing it. It’s baby steps at the moment as I grow my database of clients.
I look forward to working with you!